JP brands have already fallen off from the purchasing 1st option in some users So far: JP brands were overwhelming popular in ASEAN But Korean brands are becoming to take 1st place in some users In the background: There is a change in the people’s interest among with economic growth So far: Car was the necessities of daily transportation Previous trend: There is emerging new needs – Ex) Better life with family, making difference with others, spending a fulfilling weekends, luxury oriented etc If JP brands couldn’t capture this trend, there is possibility to lose market share to Korean in ASEAN Decision flow: Changing from internet search to family suggestion according to car penetration ratio and economic growth Korean brands seem adjust to this change in ASEAN and reflected in concept making and marketing already











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Japan

Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
Contact person: Mr. Kazutoshi Numata
Email: kazutoshi.n@diasia-inc.com
Contact number: +81 3-4405-6431

Vietnam

Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam
Contact person: Mr. Pham Trung tuan
Email: pham.trungtuan@diasia-inc.com
Contact number: +84 902-73-9944

Thailand

Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand
Contact person: Ms. Sariya Achawananthakul
Email: sariya.a@diasia-inc.com
Contact number: +66 876 724 832

Indonesia

Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia
Contact person: Mr. Hendry Pratama
Email: hendry.p@diasia-inc.com
Contact number: +62 21 3005 3541




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7月 06, 2018

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