Our Business

Cases: Market Research 1

Use cases of Market Research 1

  • (If you already have a hypothesis to some extent)
    Supports survey design and quickly provides Web quantitative survey utilizing about 900,000 unique panels.

Country

  • Thailand

Content

  • Understand the actual condition of use of whitening skin care cosmetics

Method

  • WEB Quantitative Survey
  • FGI

Background & Purpose

Under consideration to enter the Thailand market where whitening needs are high
I would like to grasp the overview of the market of whitening skin care cosmetics and actual conditions of use and to make it basic data for marketing strategy formulation.

Survey item

  • Actual condition of skin care usage: Used items, usage steps, usage scenes
  • Brand Usage Actual Condition: Reasons for Brand and Brand Selection
  • Purchase Actual State: Used Channel, Purchase Frequency, Purchase Amount, Information Acquisition Path
  • Product acceptability: Concept evaluation, purchase intention, price

Achievement

  • Understand the actual condition of whitening skin care usage
  • Clarification of target layer (personaization)
  • Tailoring the hitting hypothesis to the target layer

Output Image


About price

Designed for your budget
(Central price range is 1 to 2 million dollars)
※ For details of estimate, please feel free to contact us


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